Are you a fan of Toyota vehicles? Are you looking to buy a new truck? If so, head to East Madison Toyota and check out the new Toyota Tacoma. This midsize model offers a rugged look, a powerful engine, and for the 2023 model year, some new appearance packages. To learn more about this, visit our dealership today.

What’s New For 2023?

The 2023 Tacoma doesn’t receive a lot of changes - the ones it does are worth mentioning. The first change is that the SR5 trim will feature new appearance packages. The SX package will offer black fenders, black wheels, black badging. While the Chrome package offers a five-foot bed, 18-inch polished wheels, chrome door handles, and chrome exhaust tips.

Other new updates include the limited trim receiving a power-adjustable driver’s seat, an 8.0-inch touchscreen, and a 360-degree camera.


Since no changes were made to the Tacoma’s powertrain, it still offers the same engines found in last year’s model. The base powertrain is a 2.7-liter 159 horsepower four-cylinder engine producing 180-pounds of torque. And the other powertrain is still an optional 3.5-liter 278-hp V-6 engine capable of producing 265 pounds of torque.

With this vehicle’s power, the Tacoma can tow up to 6,800 pounds. It also has a max carry weight of 1,685 pounds.

Tech & Safety

There is a lot to love about the new Tacoma, and this includes the features its offers. Drivers can find tech throughout its trims, like a six-speaker audio system and a Wi-Fi hotspot. And safety features like forward collision mitigation, lane departure warning, and adaptive cruise control.

Shop at East Madison Toyota

The Toyota Tacoma is one heck of a pickup, and our dealership is the perfect place to shop for this model. If you want to take this truck for a ride, test drives are available. And if you’re looking to buy, our finance applications can be filled out online for your convenience.

For more information about the new Tacoma, reach out, and our team will answer any questions you have.

Categories: New Inventory