New Toyota Cars, SUVs & Trucks for Sale | Madison WI

Winter Wonderland New Vehicle Sale!

Deeply Discounted New Vehicles!

2019 Toyota Highlander Hybrid SUV
2019 Toyota Highlander Hybrid SUV
2019 Toyota Highlander Hybrid SUV

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Explore Everything Your Next Toyota Highlander, Tacoma, RAV4, Camry or Corolla Has to Offer

East Madison Toyota, Serving Madison, Sun Prairie, Waunekee, Deforest, Verona WI is Proud to Sell New Toyota Models

If you're in the market for a new car, that means you surely have questions. If you do, our website is here to give you answers. Listed above are the new Toyota models currently for sale at our new Toyota dealership. Have a look, take in all of the details and be sure to consider each trim and optional accessory to see what meets you needs. If there's a specific vehicle you're interested in, our staff will be happy to give you a closer look. Serving Madison, Janesville, Sun Prairie, Middleton WI and Verona WI drivers is what we do best!

Learn More About Buying a New Car from Our Madison Dealership, Serving Sun Prairie, Waunekee, Deforest, Verona WI 

When you've picked a new Toyota model that really speaks to you, our biggest priority is helping you get behind the wheel on a more permanent basis, on your terms. That means discussing what's most important to you during the financing process. It also means making sure you leave with a plan in mind for how to properly care for your car, and our onsite service and repair department is more than happy to help. With East Madison Toyota at your service, you can drive knowing your car is in good hands.

It is the customer’s sole responsibility to verify the existence and condition of any equipment listed. Neither the dealership nor the website provider is responsible for misprints on prices or equipment. It is the customer’s sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. All advertised prices exclude government fees and taxes, any finance charges, a $299 dealer document processing charge, any electronic filing charge, and any emission testing charge.