About Us

Welcome to East Madison Toyota. As a proud member of Penske Automotive Group, we are dedicated to serving all of your automotive needs and providing the best customer experience possible.

We are East Madison Toyota (formerly Jon Lancaster Toyota) in Wisconsin's capital city. Proud to be named after the community that supports us, we’re one of Madison’s best selections of new Toyota cars, trucks and SUVs.

Offering Toyota Corolla and Camry, Toyota Prius and RAV4—We have a great selection! We also have a number of Certified Pre-Owned Toyota vehicles, used Toyotas, and other used cars for you to choose from.

When you’re ready to experience the ongoing innovation of the Toyota brand, our award-winning team will provide you with the superior customer service that you deserve.

Have bad credit? Our financing experts can help! Stop by, give us a call, or send us a test drive request! At East Madison Toyota, we’re proud to serve Dane county and the greater Madison metro area. View our current specials today!

Toyota Parts & Service
In addition to being one of Madison’s leading Toyota dealerships, East Madison Toyota serving Dane county, is one of the best Toyota service departments. Our factory-trained technicians are ready to help no matter what you’re driving. Whether you’re in need of routine maintenance or more serious car repair, bring your vehicle to East Madison Toyota today! For added convenience, you can schedule service appointments and order Toyota parts right from our website.