Welcome to East Madison Toyota

Home of the E-Vantage

-Expert Staff
-Express Service
-Exceptional Offers
-Extraordinary Value

New Arrivals

  • 2019 Toyota Tacoma TRD Off Road V6 Truck Double Cab

    2019 Toyota Tacoma TRD Off Road V6 Truck…

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  • 2020 Toyota Corolla SE Sedan

    2020 Toyota Corolla SE Sedan Front-wheel…

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  • 2020 Toyota Camry LE Sedan

    2020 Toyota Camry LE Sedan Front-wheel D…

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  • 2020 Toyota Camry XLE Sedan

    2020 Toyota Camry XLE Sedan Front-wheel…

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  • 2019 Toyota RAV4 XLE SUV

    2019 Toyota RAV4 XLE SUV All-wheel Drive

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  1. East Madison Toyota

    3501 Lancaster Drive
    Madison, WI 53718

    • Sales: (608) 402-4063
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Tempted to Test Drive a New Toyota? Let East Madison Toyota Put You Behind the Wheel in Madison, Today

As a proud member of Penske Automotive Group, we are dedicated to serving all of your automotive needs and providing the best customer experience possible.

We are East Madison Toyota (formerly Jon Lancaster Toyota) in Wisconsin's capital city. Proud to be named after the community that supports us, we're one of Madison's best selections of new Toyota cars, trucks and SUVs.

If there's one thing at East Madison Toyota we love more than the lineup of new and used vehicles in our Madison showroom, it's the excitement we get out of helping Sun Prairie, Waunekee, Deforest, Verona, WI I drivers find their match. We take the time to explore the features that are important to you and our knowledgeable staff is here to answer all of your questions. But what would buying a new car be without a test drive first? Visit East Madison Toyota where we'll get you out on the road to find a Toyota vehicle perfectly suited to your needs.

A big bonus to the new Toyota lineup is options. Models like the Toyota Highlander, Tacoma, RAV4, Camry and Corolla each feature unique features that truly set them apart from the bunch. Yet they all find common ground with their well-crafted and high-quality design.

Have we sparked your curiosity?

Satisfy it with a test drive of a new Toyota model that piques your interest, here at East Madison Toyota serving Sun Prairie.

If you have other financial obligations on your mind, you should know that a used vehicle comes with just as many benefits as a new car. With affordable prices, decreased depreciation rates, and a dynamic selection of vehicles from previous-generations, used vehicles truly have so much to offer.

Want to Talk Auto Finance? Here at East Madison Toyota, We're Ready to Help Madison, Sun Prairie, Waunekee, Deforest, Verona WI Drivers Like You

So, you've found the vehicle you most desire. You want to go home in it. We want you to go home in it. But, all the details must be sorted out when it comes to financing. That's where our car loan and Toyota specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. We want to make your dreams of ownership happen, and this is all part of the East Madison Toyota experience we strive for.

We Provide Top-Quality Repairs and Service to Toyota Drivers

Now, we know that it's critically important for you to invest in quality car care to maintain your vehicle's top-quality and spotless condition over the years. It's for that reason we encourage you to bring your car into our Toyota Service Center in Madison. We staff expert technicians that employ genuine parts and accessories to repair or service your car efficiently and affordably.

Are you ready to experience everything the team at East Madison Toyota has to offer drivers from Sun Prairie, Waunekee, Deforest, Verona WI ? Consider joining us at 3501 Lancaster Drive Madison, Wisconsin today.