East Madison Toyota - Part of the Penske Automotive Group

Welcome to East Madison Toyota serving Sun Prairie, Waunakee, Deforest and Verona WI. As a proud member of Penske Automotive Group, we are dedicated to serving all of your automotive needs and providing the best customer experience possible.

We are East Madison Toyota (formerly Jon Lancaster Toyota) in Wisconsin's capital city. Proud to be named after the community that supports us, we're one of Madison's best selections of new Toyota cars, trucks and SUVs.

We are proud recipients of the President's award for Excellence for 26 consecutive years. The Toyota President's Award recognizes dealers who honor their relationship with their customers by achieving excellence throughout their sales and service operations. It is an honor to receive this award for the 26th time, as it will reaffirm our dedication to providing our customers with outstanding sales and service experience. The President Award recognizes our commitment to providing our customers with an exceptional sales experience.

New, Pre-Owned & Certified Vehicles

Offering popular models like the Corolla and Camry, Highlander, Tacoma and RAV4, we have a great selection of new Toyota vehicles! We also have a number of Certified Pre-Owned Toyota vehicles, used Toyota models, and other used cars for you to choose from.

When you're ready to experience the ongoing innovation of the Toyota brand, our award-winning team will provide you with the superior customer service that you deserve.

Affordable Financing

When you find a vehicle you like, our finance center can help you find the ideal financial plan. Financing can be started from home by filling out our online finance application, which takes minutes to complete. Once your application is approved, our financial team will walk you through our financing process. And finally, they show you the various loans and leases we offer that best fit your budget.

Have bad credit? Our financing experts can help! Contact us to learn more.

Toyota Parts & Service

Our factory-trained technicians are ready to help no matter what you're driving. Whether you're in need of routine maintenance or more serious car repair, bring your vehicle to East Madison Toyota today! For added convenience, you can schedule service appointments and order Toyota parts right from our website.

At East Madison Toyota, we're proud to serve Dane county and the greater Madison metro area.