The Toyota GR Supra made news recently at the Texas Auto Roundup. The Texas Auto Writers Association (TAWA) named the GR Supra as the Performance Vehicle of Texas. TAWA praised the exceptional turbo performance and adaptable handling. The available technology of this performance coupe also received special mention as high points of its design. You will find the new GR Supra here at East Madison Toyota. Visit us here on Lancaster Dr to learn more.

Shoppers near Madison, WI can start their summer off the right way in a new Toyota. Right now, we offer some great deals on our latest models during Memorial Day at East Madison Toyota. We also have great deals on used Toyota models for this holiday. Drivers can trade in their old car faster than its KBB value to help them save. Start your savings online through the Penske Preferred Purchase and visit us here in Madison, WI. You will find East Madison Toyota here on Lancaster Dr.

If your Toyota needs new tires, we have a great deal for you at East Madison Toyota. For the remainder of April, when you buy three tires, you will get the fourth for just $1. We also currently offer great deals on four-wheel alignment, coolant service, and other important spring service needs. You can order new tires online easily through our service center and have them custom-installed by our maintenance team. Schedule a tire changeover today to take advantage of our tire special offer at East Madison Toyota.

Go beyond limits. Go beyond expectations. Go Beyond Zero.

Are you in? #LetsGoPlaces pic.twitter.com/4BQdD720KS

— Toyota USA (@Toyota) April 12, 2021

The Toyota brand recently debuted a new all-electric concept car: the Toyota bZ4X. The "bZ" stands for "beyond zero" emissions and is a name that all upcoming Toyota electrics will share. While unavailable for retail sale yet, this concept car is a part of Toyota's new electric portfolio. Toyota plans on introducing 15 new battery electric vehicles (BEVs) to the lineup by 2025. 

Shoppers will find some great deals on new Toyota inventory this month through the Ready Set Go sales event. If you have your eyes on a new Toyota you want to make your own, now is the time to start financing. You can enjoy a zero percent APR loan deal or get bonus cash to start your deal comfortably. We offer top dollar for your trade and online shopping solutions for your convenience.  

Perfect for anyone who needs a little extra help getting in and out of their vehicle. The all-new 2021 #Sienna, available now with the BraunAbility Turny Evo Seat: https://t.co/q7tHoHYJtg #LetsGoPlaces pic.twitter.com/ESdR46INcp

— Toyota USA (@Toyota) March 25, 2021

The 2021 Toyota Sienna debuted recently as the first hybrid minivan from this brand. The new Sienna proves a great choice for parents and disabled passengers alike. This van features ample seating and lots of helpful safety features on the road. 

Toyota continues to expand its efforts into a hybrid, electric, and other green cars. The brand plans to have a hybrid equivalent for each of its cars by 2030. This new year will see two new Toyota electric cars and one plug-in hybrid vehicle (PHEV). However, shoppers who need a new car now can find a wide selection of new Toyota hybrids and EVs. Shop with East Madison Toyota and check out all of the new hybrid cars we sell in Madison, WI.

East Madison Toyota has great ways for drivers to save this month during Presidents' Day. Our current sales offer excellent financing deals on our latest inventory. This month, finance a new Toyota minivan, SUV, or hatchback for low APR or some bonus cash. Our new inventory contains over 200 prestigious choices from the Toyota brand. Find your new car this Presidents' Day and take advantage of our deals at East Madison Toyota.

Here at East Madison Toyota, we want to make the sales and service processes as easy as possible. More and more shoppers wish to ditch the in-person salesfloor experience in favor of a more streamlined approach. At East Madison Toyota, we have a helpful program to help guests shop online: the eVantage. The eVantage Program also includes express service when needed down the road. Learn more about the eVantage program here at East Madison Toyota.

The 2021 Toyota lineup recently arrived and can be found right here at East Madison Toyota. Right now is a great time to buy or lease a new Toyota during our Opening Drive Sales Event. Buy a new Toyota SUV, hatchback, minivan, or hybrid and see how much you can save. Start shopping online through the Penske Preferred Purchase and learn more about our financing deals.