Toyota drivers near Madison, WI can now use on-demand collision assistance through their smartphones. Toyota recently debuted a new Collision Assistance app, available on iPhone and Android devices. This app extends the Toyota Safety Collision Suite and allows you to document the accident and alert emergency services. Ultimately, it will help guide you through the entire post-collision process, including insurance claims and post-crash restoration. Download the Toyota Owners app on your smartphone today and contact East Madison Toyota with any questions.

Shoppers can find great deals during the Toyota National Sales Event, which is happening now at East Madison Toyota. This event delivers excellent financing offers on outgoing 2021 Toyota models. You can also enjoy great deals on upcoming 2022models, like the Corolla or Camry. Each new Toyota offers a wide selection of standard features and ToyotaCare protection. Drivers can start their deals online through the Penske Preferred Purchase and lock in our deals today. Shop for a new Toyota today during the National Sales Event.

Don't just walk the line – cross it! Introducing the all-new 2022 #CorollaCross. The #Corolla family will never be the same again: https://t.co/OjA3Hk5Vzx. #LetsGoPlaces pic.twitter.com/TccvH3FUeR

— Toyota USA (@Toyota) June 9, 2021

With quarantine ending, auto shows are back in full swing! The Chicago Auto Show, happening now until July 19, will showcase promising new additions to Toyota. Among the new models debuting is the all-new 2022 Corolla Cross, a crossover version of the Corolla sedan. 

While the Fourth of July might have come and gone, East Madison Toyota still has savings for you to enjoy. We have great deals on our latest inventory during the 4th of July Trade Event. Sell us your old car and upgrade to a brand-new Toyota in Madison, WI. We accept all trade-ins, regardless of make or model. Even if you do not shop with us, we will still buy your trade. However, once you see our deals, you might consider trading in your car and upgrading to something new. Enjoy great financing deals this month during the 4th of…

Is your Toyota due for repairs? Do you expect more costly repairs this time around? If you want to save on the service your car needs, now is a great opportunity. East Madison Toyota proudly presents the Toyota Pay My Bill Sweepstakes. Shoppers in the area can enter this drawing to win A$1,000 off their service bill. This discount could make costly repairs easy or can provide great long-term savings on routine maintenance. There is no purchase required to enter, and just about any customer can participate. Enter to win the Toyota Pay My Bill Sweepstakes today to…

If you want to save on a new Toyota this summer, come to East Madison Toyota. Right now, we have some excellent financing offers to share during the Summer Buy Back Event. We currently also need high-quality used cars so that we will pay top dollar for your trade. You can even redeem your trade for cash, regardless of whether or not you shop with our store. However, once you saw these exceptional deals, you may wish to take a peek at our inventory. Shop for a new Toyota this summer and save with the Summer Buy Back Event. This…

The Toyota GR Supra made news recently at the Texas Auto Roundup. The Texas Auto Writers Association (TAWA) named the GR Supra as the Performance Vehicle of Texas. TAWA praised the exceptional turbo performance and adaptable handling. The available technology of this performance coupe also received special mention as high points of its design. You will find the new GR Supra here at East Madison Toyota. Visit us here on Lancaster Dr to learn more.

Shoppers near Madison, WI can start their summer off the right way in a new Toyota. Right now, we offer some great deals on our latest models during Memorial Day at East Madison Toyota. We also have great deals on used Toyota models for this holiday. Drivers can trade in their old car faster than its KBB value to help them save. Start your savings online through the Penske Preferred Purchase and visit us here in Madison, WI. You will find East Madison Toyota here on Lancaster Dr.

If your Toyota needs new tires, we have a great deal for you at East Madison Toyota. For the remainder of April, when you buy three tires, you will get the fourth for just $1. We also currently offer great deals on four-wheel alignment, coolant service, and other important spring service needs. You can order new tires online easily through our service center and have them custom-installed by our maintenance team. Schedule a tire changeover today to take advantage of our tire special offer at East Madison Toyota.

Go beyond limits. Go beyond expectations. Go Beyond Zero.

Are you in? #LetsGoPlaces pic.twitter.com/4BQdD720KS

— Toyota USA (@Toyota) April 12, 2021

The Toyota brand recently debuted a new all-electric concept car: the Toyota bZ4X. The "bZ" stands for "beyond zero" emissions and is a name that all upcoming Toyota electrics will share. While unavailable for retail sale yet, this concept car is a part of Toyota's new electric portfolio. Toyota plans on introducing 15 new battery electric vehicles (BEVs) to the lineup by 2025.