As the name suggests, the Toyota Sequoia is a large SUV. And with three-row seating and plenty of cargo space, it’s a great family vehicle. But for nearly 15 years, the Sequoia has not received any updates, so it’s lagged behind the competition. For the 2023 model year, however, that all changes. This year, this crossover receives a new look, a powerful engine, and updated features.
2023 Toyota Crown: A New Sedan for a New Year

From the Camry to the Corolla, Toyota knows how to craft great cars. And for the 2023 model year, they're adding a new model to the mix: the Toyota Crown. This high-end sedan has a sleek design and provides fast acceleration, good handling, and premium style and comfort. For more information about this latest model, continue reading or visit East Madison Toyota today.
Why Changing Your Oil is Important
Every component of your vehicle is important, from the engine to the oil you put in it. But do you know why the oil in your car is so vital? If not, you're not alone - and our dealership wants to answer this question. We'll explain why your oil is important and why you should change it regularly, so continue reading.
Fall in Love with the 2023 Toyota Camry
Sedans have waned in popularity over the years thanks to SUVs. But even with this decline, the Toyota Camry has managed to top the sales charts yearly. With a strong engine, good fuel economy, and plenty of tech, the Toyota Camry is one car you shouldn’t pass up. And to learn more about the 2023 model, keep reading or visit East Madison Toyota for more details.
Discover What’s New About the 2023 Toyota Tacoma
Are you a fan of Toyota vehicles? Are you looking to buy a new truck? If so, head to East Madison Toyota and check out the new Toyota Tacoma. This midsize model offers a rugged look, a powerful engine, and for the 2023 model year, some new appearance packages. To learn more about this, visit our dealership today.
The Electric Range of Toyota’s Hybrid & Electric Models
Every year, Toyota produces more hybrid and electric models. And every year customers ask us what the electric range on those models are. To help with that, we’re going to showcase the most popular hybrid and electric models Toyota has and their ranges.
East Madison Toyota Wants to Buy Your Ride
Due to the recent shortage of new cars, used models are in high demand. To keep up with the current surge in used vehicle purchases - our dealership wants to buy your ride. We buy all sorts of models regardless of age or miles, and we always offer a fair price for them. If you want to turn your old car into cash, East Madison Toyota is here to help.
Shop Online with Penske Preferred Purchase
Most things nowadays can be accomplished online, and car shopping is no exception. To help make car shopping easier, our dealership offers Penske Preferred Purchase. This online shopping process provides a convenient, flexible, personalized way to get the car you want the way you want. Penske’s Preferred Purchase is designed to make your experience as simple as possible, so start shopping with us today.
Drive Home in the bZ4X: Toyota’s First All-Electric Vehicle
Sleek, powerful, and good range are qualities that make up a good electric vehicle. And Toyota’s first electric model, the bZ4X, has these in spades. As a small SUV roughly the same size as the RAV4, the bZ4x offers some appealing qualities. To find out what this new all-electric vehicle will offer, keep reading for visit East Madison Toyota.
What to know about the 2023 Venza Nightshade
In 2020, Toyota unveiled a new appearance package for several models called the Nightshade Edition. These were designed to offer an all-black look to several of their popular models. For the 2023 model year, Toyota will be creating a new Nightshade model for the Venza. With blacked-out exterior elements and badges, the Venza will have a bold new look for drivers to choose from. To learn more about the new Venza Nightshade, continue reading or visit East MadisonToyota today.