Why Changing Your Oil is Important

Every component of your vehicle is important, from the engine to the oil you put in it. But do you know why the oil in your car is so vital? If not, you're not alone - and our dealership wants to answer this question. We'll explain why your oil is important and why you should change it regularly, so continue reading.

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Fall in Love with the 2023 Toyota Camry

Sedans have waned in popularity over the years thanks to SUVs. But even with this decline, the Toyota Camry has managed to top the sales charts yearly. With a strong engine, good fuel economy, and plenty of tech, the Toyota Camry is one car you shouldn’t pass up. And to learn more about the 2023 model, keep reading or visit East Madison Toyota for more details.

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Discover What’s New About the 2023 Toyota Tacoma

Are you a fan of Toyota vehicles? Are you looking to buy a new truck? If so, head to East Madison Toyota and check out the new Toyota Tacoma. This midsize model offers a rugged look, a powerful engine, and for the 2023 model year, some new appearance packages. To learn more about this, visit our dealership today.

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East Madison Toyota Wants to Buy Your Ride

Due to the recent shortage of new cars, used models are in high demand. To keep up with the current surge in used vehicle purchases - our dealership wants to buy your ride. We buy all sorts of models regardless of age or miles, and we always offer a fair price for them. If you want to turn your old car into cash, East Madison Toyota is here to help.

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Shop Online with Penske Preferred Purchase

Most things nowadays can be accomplished online, and car shopping is no exception. To help make car shopping easier, our dealership offers Penske Preferred Purchase. This online shopping process provides a convenient, flexible, personalized way to get the car you want the way you want. Penske’s Preferred Purchase is designed to make your experience as simple as possible, so start shopping with us today.

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What to know about the 2023 Venza Nightshade

In 2020, Toyota unveiled a new appearance package for several models called the Nightshade Edition. These were designed to offer an all-black look to several of their popular models. For the 2023 model year, Toyota will be creating a new Nightshade model for the Venza. With blacked-out exterior elements and badges, the Venza will have a bold new look for drivers to choose from. To learn more about the new Venza Nightshade, continue reading or visit East MadisonToyota today.

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New Hybrid Models Available at East Madison Toyota

Whether it’s a car, truck, or SUV, Toyota offers great vehicles. And if you’re looking for a fuel-efficient model, then you want to check the new hybrids we have in stock. We have cars and SUVs that make offer are perfect for any driver. So, stop by our dealership today and check out these new models.

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Arriving Soon: The 2023 Toyota GR Corolla

For decades, Toyota has produced many great cars, trucks, and SUVs. And for the 2023 model year, they are continuing that trend by releasing the Toyota GR Corolla. The GR Corolla is a rally car with a fast engine, good handling, and many outstanding features. Arriving later in 2022, this car will be one not to overlook, so keep reading to see what this model offers.

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