New Toyota RAV4 SUVs in Madison WI

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Meet the 2021 Toyota RAV4 in Madison, WI

Shoppers will find great deals on the new Toyota RAV4 here at East Madison Toyota, home of the eVantage. The 2021 RAV4 continues to be a great choice in compact crossover SUVs. The latest version of this SUV offers no major changes for the 2021 year. However, shoppers can now enjoy the new RAV4 as a hybrid or plug-in electric hybrid. Check out the 2021 Toyota RAV4 in our new inventory at East Madison Toyota. We are proudly serving the Sun Prairie and Waunakee, WI areas.


Even as a non-hybrid SUV, the Toyota RAV4 drives comfortably and efficiently. Underneath the hood, you will find a 2.5-liter Dynamic Force four-cylinder engine generating 203-horsepower and 184 pound-feet of torque. The engine comes paired with a direct shift eight-speed automatic transmission. The engine also features variable valve timing with intelligence (VVT-i) and available Start & Stop technology. These features increase fuel economy and efficiency. The mild-mannered performance of the RAV4 allows it to travel an EPA-estimated 35 mpg on the highway.

Each trim comes standard with front-wheel-drive. However, the RAV4 also comes available with a couple all-wheel-drive systems (AWD). Available is an AWD Integrated Management (AIM) with a Multi-Information Display (MID) monitor. This adaptable AWD keeps you informed about traction and energy levels as you drive.


Each trim of the Toyota RAV4 provides a tech-savvy way to travel. The standard audio system supports iPhone, Android, and Amazon Alexa home devices. Multi-LED headlights come standard on the outside, with Automatic High Beams (AHB) for the best illumination at all times. As you move through trim levels, you will notice some features get upgraded whole others are introduced. The LED headlights get upgraded to projector-beam headlights with chrome bezel accenting. Integrated fog lights also come available on select trims.

The RAV4 Limited trim is the most fully-loaded RAV4 model, as is the Limited Hybrid. This luxurious RAV4 features multi-spoke chrome-finished alloy wheels. A Premium Audi system also comes standard on the limited. The Premium Audio includes Dynamic Navigation and JBL® surround sound speakers.


If you seek the right crossover the whole family can enjoy, you will love the new Toyota RAV4. This iconic compact crossover is a top pick for safety. It includes new features to prevent accidents and mitigate their effects. All drivers enjoy a one-year trial subscription to Toyota Safety Connect, including a Stolen Vehicle Locator and Emergency Assistance. The Toyota RAV4 also features the Toyota Safety Sense™ 2.0 suite of driver-assist safety features. These helpful high-tech driver-assist features help prevent collisions using special sensors. Automatic High Beams are included in the new TSS 2.0 suite. Other standard driver-assistive apps include:

  • Pre-Collison System with Pedestrian Detection (PCS w/ PD)
  • Road Sign Assist (RSA)
  • Full-Speed Dynamic Radar Cruise Control (DRCC)
  • Lane Departure Alert with Steering Assist (LDA w/ SA)
  • Lane Tracing Assist (LTA)

Toyota RAV4 Trim Levels

  • LE: Standard features include Apple CarPlay®, Android Auto™, LED headlights/taillights, and TSS 2.0 apps. Available features include AWD and a Multi-Terrain Select (MTS) dial
  • XLE: Includes previous features of LE trim. Also included are integrated fog lights, Blind Spot Monitoring (BSM) and Rear Cross-Traffic Alert (RCTA)
  • XLE Premium: Previous XLE features standard. Other features include SofTex™-trimmed seating, power-adjustable driver's seat with memory settings, and a power tilt/slide sunroof
  • Adventure: Standard features include a 120-volt deck-mounted power outlet and Dynamic Torque Vectoring AWD.
  • TRD Off-Road: Specialty outdoor trim. Includes TRD-tuned suspension and matte-black TRD wheels
  • Limited: Includes most previous standard features. Also standard is Premium Audio, JBL speakers, and Dynamic Navigation

You will find the new Toyota RAV4 available for purchase or lease at East Madison Toyota. We invite you to shop for one online today and see how you can save. We have great deals in store on new Toyota models like the 2021 RAV4 SUV. Our finance center experts can help find you a deal that fits your budget. Start your deal and schedule a test drive at East Madison Toyota. We proudly serve the Deforest and Verona areas. We look forward to meeting you!

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