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East Madison Toyota has great ways for drivers to save this month during Presidents' Day. Our current sales offer excellent financing deals on our latest inventory. This month, finance a new Toyota minivan, SUV, or hatchback for low APR or some bonus cash. Our new inventory contains over 200 prestigious choices from the Toyota brand. Find your new car this Presidents' Day and take advantage of our deals at East Madison Toyota.

Here at East Madison Toyota, we want to make the sales and service processes as easy as possible. More and more shoppers wish to ditch the in-person salesfloor experience in favor of a more streamlined approach. At East Madison Toyota, we have a helpful program to help guests shop online: the eVantage. The eVantage Program also includes express service when needed down the road. Learn more about the eVantage program here at East Madison Toyota.

The 2021 Toyota lineup recently arrived and can be found right here at East Madison Toyota. Right now is a great time to buy or lease a new Toyota during our Opening Drive Sales Event. Buy a new Toyota SUV, hatchback, minivan, or hybrid and see how much you can save. Start shopping online through the Penske Preferred Purchase and learn more about our financing deals.

The Toyotathon Sales Event will end soon here at East Madison Toyota. Now is a great time to buy or lease a new car during this event. Shoppers who finance a Toyota could pay low or no APR financing for 60 months on select 2020-2021 models. We also offer consumer cash bonuses to help you save on out-of-pocket costs this holiday season. Buy or lease a Toyota throughout December and start your deal from home! Shop for a new Toyota today during Toyotathon whole savings and supplies last. You will find these savings available at East Madison Toyota in Madison…

New Toyota hybrids and fuel cell technology recently received a high honor from Autotrader. These cars earned their Best New Automotive Technology Award for 2021. Autotrader is a helpful consumer guide that keeps the public informed about the cars they want. The award highlighted Toyota hybrids and the fuel cell car, the Sienna, Venza, RAV4 Prime, and Mirai. Shoppers will find new Toyota hybrid cars at East Madison Toyota in Madison, WI. While the Mirai only has availability in California, we have high hopes for this fuel cell car's future. 

The 2021 Toyota Sienna will soon arrive at East Madison Toyota. Now is the time to consider purchasing this new hybrid minivan during the Toyotathon Sales Event. The 2021 Sienna now comes fully hybrid with lots of new features and styles. You and your family will appreciate the versatility and budget-friendly drive of this new minivan. Shop for the 2021 Toyota Sienna and pre-order yours today at East Madison Toyota. This new minivan will go on sale by the end of the month, with new financing offers available now.

We invite shoppers in Wisconsin to sell us their car during the Season to Save Event in Madison, WI. The Season to Save Buyback Event will happen now until the end of the month at East Madison Toyota. We will pay top dollar for your old car, with many customers getting over 110% of the Blue Book value. Our team always seeks out unique new cars we can recondition and sell, which may include yours. We also have a wide inventory of new Toyota cars and used cars for your further consideration. Shop for a new or used Toyota and…

The Toyota RAV4 Hybrid has a new trim for 2021: the XLE Premium. This trim, shared by the standard RAV4, has lots of luxury and great features to enjoy. New LED exterior lighting helps guide your way on the road and the trails. On the inside, the fabric seating gets an upgrade to SofTex™ leather. If you shop for the right hybrid sedan, we encourage you to check out the 2021 Toyota RAV4 Hybrid or the all-new RAV4 Prime. All 2021 Toyota RAV4 models you can find at East Madison Toyota in Madison, WI.

Exhilarating performance and heart-stopping style. Discover #Camry #TRD: https://t.co/tjhtm7yva6 #LetsGoPlaces pic.twitter.com/s8hGwXk4UZ

— Toyota USA (@Toyota) October 20, 2020

Shoppers can find the newest 2021 Toyota Camry at East Madison Toyota. The latest edition of this sedan brings some revised design elements, inside and out of the car. This sedan also comes with an all-wheel-drive and features the all-new Toyota Safety Sense™ 2.5+ (TSS 2.5+). When upgrading to a new sedan this time, we encourage you to see all the Camry has to offer. 

East Madison Toyota invites you to sell us your trade even if you do not buy a car from us. We look to buy used cars for consideration in our inventory. Depending on your car's condition, it could make an excellent candidate. We accept all used cars, no matter if it comes from Toyota or another brand. The more unique the car, the more you might make on it! Consider buying a new Toyota or used car from us with the funds? You will not find yourself disappointed. Use our handy Kelley Blue Book® tool or the Penske Preferred…