2025 Toyota 4Runner For Sale in Madison WI

Prices starting at: $40,770

View photos, watch videos and get a quote on a new 2025 Toyota 4Runner in Madison, WI.

2025 Toyota 4Runner SUV Wind Chill Pearl

Body Exterior: Rear cargo : liftgate; Power door mirrors; Heated door mirrors; Spoiler; Skid plates; Door mirrors : body-color; Bumpers : body-color; Trailer hitch; Hitch Class : III

Powertrain: Engine liters : 2.4L; Compressor : intercooled turbo; Cylinder configuration : I-4; Horsepower : 278hp @ 6,000RPM; Torque : 317 lb.-ft. @ 1,700RPM; Number of valves : 16; Variable valve control; Variable intake manifold; Engine location : front; Recommended fuel : Regular Unleaded; Transmission : 8 speed automatic; Manual-shift auto; Drive type : rear-wheel; Limited slip differential : brake actuated; Fuel economy combined : 22mpg; Fuel tank capacity : 19.0gal.; Standard fuel economy fuel type : gasoline; Hybrid traction battery type : none; Fuel economy city : 20mpg; Fuel economy highway : 26mpg

Warranty: Basic warranty : 36 months/36,000miles; Powertrain warranty : 60 months/60,000miles; Corrosion perforation warranty : 60 months/ unlimited distance; Roadside assistance coverage : 24 months/ unlimited distance; Maintenance warranty : 24 months/25,000miles

Suspension/Handling: Front wheel independent suspension; Front anti-roll bar; Rear anti-roll bar; Power steering; Speed-sensing steering; Alloy wheels; Front tires : 245/70SR17.0; Rear tires : 245/70SR17.0; Wheel size : 17"

Specs and Dimensions: Engine displacement : 2.4 L; Engine torque : 317 lb.-ft. @ 1,700RPM; Engine bore x stroke : 87.5mm x 99.5mm (3.44" x 3.92"); Compression ratio : 11.00 to 1; Curb weight : 2,021kg (4,455lbs); GVWR : 2,724kg (6,005lbs); Towing capacity : 2,722kg (6,000lbs); Exterior length : 4,950mm (194.9"); Exterior body width : 1,979mm (77.9"); Exterior height : 1,844mm (72.6"); Wheelbase : 2,850mm (112.2"); Turning radius : 6.0m (19.7'); Front legroom : 1,062mm (41.8"); Rear legroom : 884mm (34.8"); 3rd row legroom : 808mm (31.8"); Front headroom : 1,008mm (39.7"); Rear headroom : 960mm (37.8"); 3rd row headroom : 897mm (35.3"); Front hiproom : 1,402mm (55.2"); Rear hiproom : 1,425mm (56.1"); Front shoulder room : 1,473mm (58.0"); Rear shoulder room : 1,468mm (57.8"); Interior maximum rear cargo volume : 2,554 L (90 cu.ft.)

Entertainment Features: AM/FM radio : SiriusXM; Satellite radio trial duration with new vehicle purchase (months) : 3; Steering wheel mounted audio controls; Speakers : 8; Wireless phone connectivity : Bluetooth; 1st row LCD monitors : 2; Primary LCD size : 8.0"; Diversity antenna; Smart device integration : Apple CarPlay/Android Auto

Lighting, Visibility and Instrumentation: Auto high-beam headlights; Front fog lights; Variably intermittent wipers; Rear window wiper; Rear window defroster; Front reading lights; Appearance : digital/analog; Tachometer; Outside temperature display; Low tire pressure warning; Trip computer; Lane departure : Lane Departure Alert (LDA) active; Blind spot : Blind Spot Monitor (BSM) warning; Traffic sign information; Exterior parking camera rear

Safety and Security: Forward collision : Toyota Safety Sense P (TSS-P) mitigation; Rear collision : Rear Cross-Traffic Alert (RCTA) warning; 4 wheel disc brakes; ABS brakes; Brake assist; Dual front impact airbags; Dual front side impact airbags; Overhead airbag; Knee airbag; Rear side impact airbag; Occupant sensing airbag; Panic alarm; Perimeter/approach lights; Tracker system; Ignition disable; Security system; Electronic stability; Traction control; Anti-whiplash front head restraints; Front pedestrian detection : prevention

Seats and Trim: Max seating capacity : 5; Front seats : bucket; Manual driver lumbar support; Front center armrest; Rear seats : split-bench; Split folding rear seat; Rear seats Folding position : fold forward seatback; Rear seat center armrest; Leather shift knob; Leather steering wheel; Seat Upholstery : cloth

Off-Road Capability: Approach angle : 18 deg; Departure angle : 22 deg; Ground clearance (max) : 206mm (8.1"); Ramp breakover angle : 23 deg

Convenience Features: Air conditioning; Automatic temperature control; Front dual zone A/C; Speed control; Adaptive Cruise Control : Dynamic Radar Cruise Control (DRCC); Power windows; 1-touch down; 1-touch up; Remote keyless entry; Proximity key : doors and push button start; Illuminated entry; Tilt steering wheel; Telescoping steering wheel; Driver vanity mirror; Passenger vanity mirror; Emergency communication system : Safety Connect (1-year trial); Front beverage holders; Rear beverage holders; Overhead console; Driver door bin; Passenger door bin; Rear door bins

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Learn More About Buying a 2025 Toyota 4Runner in Madison

Visit East Madison Toyota for a great deal on a new 2025 Toyota 4Runner. Our sales team is ready to show you all of the features that you will find in the Toyota 4Runner and take you for a test drive in the Madison Area. At our Toyota dealership you will find competitive prices, a stocked inventory of 2025 Toyota 4Runner cars and a helpful sales team. Stop by our car dealership today and take a 2025 Toyota for a spin.

New 2025 Toyota 4Runner TRD Sport 4WD TRD SPORT

Total SRP*$51,123
Dealer Installed Accessories$1,990
Advertised Price$53,113
East Madison Toyota Price$53,113

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Heritage Blue, Interior Color: Black

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New 2025 Toyota 4Runner SR5 2WD SR5

Total SRP*$42,468
East Madison Toyota Price$42,468

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Ice Cap, Interior Color: Black Fabric

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New 2025 Toyota 4Runner TRD Off-Road Premium 4WD TRD OFF-RD PREM

Total SRP*$57,518
East Madison Toyota Price$57,518

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Black, Interior Color: Black SofTex

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New 2025 Toyota 4Runner TRD Off-Road Premium 4WD TRD OFF-RD PREM

Total SRP*$57,518
East Madison Toyota Price$57,518

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Everest, Interior Color: Black SofTex

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New 2025 Toyota 4Runner SR5 4WD SR5

Total SRP*$44,643
East Madison Toyota Price$44,643

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Underground, Interior Color: Boulder Fabric

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New 2025 Toyota 4Runner TRD Off-Road Premium 4WD TRD OFF-RD PREM

Total SRP*$58,153
East Madison Toyota Price$58,153

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Heritage Blue, Interior Color: Black SofTex

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New 2025 Toyota 4Runner SR5 4WD SR5

Total SRP*$44,468
East Madison Toyota Price$44,468

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Cutting Edge, Interior Color: Black Fabric

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New 2025 Toyota 4Runner TRD Off-Road Premium 4WD TRD OFF-RD PREM

Total SRP*$58,478
Dealer Installed Accessories$1,990
Advertised Price$60,468
East Madison Toyota Price$60,468

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Everest, Interior Color: Black SofTex

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New 2025 Toyota 4Runner TRD Sport Premium 4WD TRD SPORT PREM

Total SRP*$58,178
East Madison Toyota Price$58,178

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Wind Chill Pearl, Interior Color: Black SofTex

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New 2025 Toyota 4Runner TRD Off-Road Premium 4WD TRD OFF-RD PREM

Total SRP*$58,063
East Madison Toyota Price$58,063

Engine: 2.4L i-FORCE 4-Cyl. Turbo Engine, Transmission: 8-Speed Automatic Transmission, Exterior Color: Ice Cap, Interior Color: Black SofTex

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Pre-Owned Pre-Owned 2019 Toyota 4Runner TRD Off-Road Premium 4x4

Sale Price$32,982

Engine: 4.0L V-6 cyl, Transmission: Automatic, Mileage: 110,396 miles, Exterior Color: Super White, Interior Color: Black Graphite

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Certified Pre-Owned Certified Pre-Owned 2022 Toyota 4Runner TRD Sport 4x4

Sale Price$43,424

Engine: 4.0L V-6 cyl, Transmission: 5-Speed with ECT, Mileage: 44,285 miles, Exterior Color: Army Green, Interior Color: Black/Graphite

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2025

Manufacturer Offer

Lease: $479 per month for 36 months. $2,999 due at signing

$479 per month for 36 months
$2,999 cash due at signing

Applies to select new 2025 Toyota 4Runner.

Offer only valid Aug 05, 2025 through Sep 02, 2025

Lease a 2025 4Runner for $479 for 36 Months.

Disclaimer(s)

Qualified lessees can lease a new 2025 4Runner 4WD Wagon SR5 L4 8AT Model 8664 for $479 per month for 36 months with $2,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges. Lease: Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Lease example based on 2025 4Runner 4WD Wagon SR5 L4 8AT Model 8664 with Total SRP of $45,115, net capitalized cost of $41,113, and a lease end purchase amount of $32,032. $2,999 Due At Signing includes $1,870 customer down payment, first month's payment of $479 of the 36 month lease offer, and $650 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in IL, IN, MN, WI regardless of buyer's residency; void where prohibited. Expires 09-02-2025. Dealer sets final price. See your participating Toyota dealer for details.Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. Cannot exceed 10000 miles per year. (See Trims)
See State Disclaimer *

Manufacturer Offer

Military Personnel can get a $500 Rebate on new Toyota models.

$500 Rebate

Applies to multiple models.

Offer only valid Aug 05, 2025 through Sep 02, 2025

Military Personnel can get a $500 Rebate on new Toyota models.

Disclaimer(s)

Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota. Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX through participating Toyota Dealers and Toyota Financial Services, dated from 08-05-2025 through 09-02-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. (See Trims)
See State Disclaimer *

Manufacturer Offer

College Rebate: $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles!

$500 Rebate

Applies to multiple models.

Offer only valid Aug 05, 2025 through Sep 02, 2025

College Rebate: $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles!

Disclaimer(s)

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota. College: $500 College Rebate is available on all new and unlicensed 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 08-05-2025 through 09-02-2025. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. (See Trims)
See State Disclaimer *

2024

Manufacturer Offer

Military Personnel can get a $500 Rebate on new Toyota models.

$500 Rebate

Applies to multiple models.

Offer only valid Aug 05, 2025 through Sep 02, 2025

Military Personnel can get a $500 Rebate on new Toyota models.

Disclaimer(s)

Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota. Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX through participating Toyota Dealers and Toyota Financial Services, dated from 08-05-2025 through 09-02-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. (See Trims)
See State Disclaimer *

Manufacturer Offer

College Rebate: $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles!

$500 Rebate

Applies to multiple models.

Offer only valid Aug 05, 2025 through Sep 02, 2025

Disclaimer(s)

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota. College: $500 College Rebate is available on all new and unlicensed 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 08-05-2025 through 09-02-2025. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. (See Trims)
See State Disclaimer *

Interested in a different Toyota? Click a link below and find the Toyota that fits your lifestyle.

MSRP is the Manufacturer's Suggested Retail Price. Total SRP (aka TSRP) is the Total Suggested Retail Price and DPH references the Delivery Process and Handling fee (if applicable).

It is the customer’s sole responsibility to verify the existence and condition of any equipment listed. Neither the dealership nor the website provider is responsible for misprints on prices or equipment. It is the customer’s sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Fuel economy calculations based on original manufacturer data for trim engine configuration. Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. All advertised prices exclude government fees and taxes, any finance charges, any dealer document processing charge ($399 DEALER SERVICES FEE), any electronic filing charge, and any emission testing charge. All advertised prices expire at midnight on the day of posting. MSRP may not represent actual sales price. Manufacturer rebate applies and everyone qualifies.

2025 Toyota 4Runner For Sale

Prices starting at: $40,770

View photos, watch videos and get a quote on a new 2025 Toyota 4Runner in Madison, WI.