Prices starting at: $43,690
View photos, watch videos and get a quote on a new 2024 Toyota RAV4 Prime in Madison, WI.
2024 Toyota RAV4 Prime


- Blueprint
- Blueprint Midnight Black Metallic
- Ice Cap
- Magnetic Gray Metallic
- Magnetic Gray Metallic Midnight Black Metallic
- Midnight Black Metallic
- Silver Sky Metallic
- Silver Sky Metallic Midnight Black Metallic
- Supersonic Red
- Supersonic Red Midnight Black Metallic
- Wind Chill Pearl Midnight Black Metallic
- Body Exterior
- Rear cargo : power liftgate
- Power liftgate
- Power door mirrors
- Heated door mirrors
- Turn signal indicator mirrors
- Spoiler
- Tailpipe finisher : chrome
- Door mirrors : body-color
- Bumpers : body-color
- Trailer sway control
- Powertrain
- Engine liters : 2.5L
- Compressor : Not Available
- Cylinder configuration : I-4
- Horsepower : 177hp @ 6,000RPM
- Torque : 165 lb.-ft. @ 3,600RPM
- Number of valves : 16
- Variable valve control
- Engine location : front
- Hybrid electric powertrain type : PHEV (plug-in hybrid electric vehicle)
- Hybrid traction battery gross capacity (kWh) : 18
- Hybrid traction battery all electric range : 42 miles
- Hybrid traction battery electric + ICE total range : 600 miles
- Electric motor horsepower : 179hp @ RPM
- Hybrid system net power : 302hp @ RPM
- Recommended fuel : Regular Unleaded
- Transmission : continuously variable automatic
- Mode select transmission
- Manual-shift auto
- Drive type : all-wheel
- Limited slip differential : brake actuated
- Fuel economy combined : 94mpge
- Fuel tank capacity : 14.5gal.
- Alternator hybrid electric motor
- Starter hybrid electric motor
- Electric motor 1 torque : 199 lb.-ft.
- Electric motor 2 torque : 53 hp
- Electric motor 2 torque : 89 lb.-ft.
- Standard fuel economy fuel type : gasoline
- Fuel economy (Alternate 1) fuel type : electric
- Hybrid traction battery voltage : 355
- Hybrid traction battery type : lithium ion (Li-ion)
- Hybrid traction battery onboard charger (kW) : 6.6
- Hybrid traction battery charge time (hrs) @ 120VAC : 12.0
- Hybrid traction battery charge time (hrs) @ 240VAC : 2.5
- Fuel economy equivalent measure
- Fuel economy combined (kWh) : 36 kWh/100m
- Powertrain number of motors : 3
- Warranty
- Basic warranty : 36 months/36,000miles
- Powertrain warranty : 60 months/60,000miles
- Corrosion perforation warranty : 60 months/ unlimited distance
- Roadside assistance coverage : 24 months/ unlimited distance
- Maintenance warranty : 24 months/25,000miles
- High voltage electrical system warranty : 96 months/100,000miles
- Traction battery warranty : 120 months/150,000miles
- Suspension/Handling
- Four wheel independent suspension
- Sport suspension
- Front anti-roll bar
- Rear anti-roll bar
- Power steering
- Speed-sensing steering
- Alloy wheels
- Front tires : 225/60HR18.0
- Rear tires : 225/60HR18.0
- Wheel size : 18"
- Specs and Dimensions
- Engine displacement : 2.5 L
- Engine horsepower : 302hp @ 6,000RPM
- Engine torque : 165 lb.-ft. @ 3,600RPM
- Engine bore x stroke : 87.5mm x 103.4mm (3.44" x 4.07")
- Compression ratio : 14.00 to 1
- Payload : 587kg (1,295lbs)
- Curb weight : 1,921kg (4,235lbs)
- GVWR : 2,508kg (5,530lbs)
- Towing capacity : 1,134kg (2,500lbs)
- Exterior length : 4,595mm (180.9")
- Exterior body width : 1,854mm (73.0")
- Exterior height : 1,702mm (67.0")
- Wheelbase : 2,690mm (105.9")
- Turning radius : 5.5m (18.1')
- Front legroom : 1,041mm (41.0")
- Rear legroom : 960mm (37.8")
- Front headroom : 1,003mm (39.5")
- Rear headroom : 1,003mm (39.5")
- Front hiproom : 1,379mm (54.3")
- Rear hiproom : 1,212mm (47.7")
- Front shoulder room : 1,468mm (57.8")
- Rear shoulder room : 1,433mm (56.4")
- Passenger volume : 2,869L (101.3 cu.ft.)
- Interior rear cargo volume : 949 L (33 cu.ft.)
- Interior maximum rear cargo volume : 1,790 L (63 cu.ft.)
- Greenhouse Gas Score (GG) : 10
- Entertainment Features
- AM/FM radio : SiriusXM
- Satellite radio trial duration with new vehicle purchase (months) : 3
- Radio data system
- Steering wheel mounted audio controls
- Speakers : 6
- Wireless phone connectivity : Bluetooth
- 1st row LCD monitors : 2
- Primary LCD size : 8.0"
- Smart device integration : Wireless Apple CarPlay & Wireless Android Auto
- Lighting, Visibility and Instrumentation
- Fully automatic headlights
- Delay-off headlights
- Auto high-beam headlights
- Variably intermittent wipers
- Rear window wiper
- Rear window defroster
- Front reading lights
- Appearance : digital/analog
- Configurable
- Outside temperature display
- Low tire pressure warning
- Trip computer
- Lane departure : Lane Departure Alert (LDA) w/Steering Assist active
- Blind spot : Blind Spot Monitor (BSM) warning
- Traffic sign information
- Exterior parking camera rear
- Safety and Security
- Forward collision : Pre-Collision System (PCS) w/Intersection Support mitigation w/left turn assist
- Rear collision : Rear Cross-Traffic Alert (RCTA) warning
- 4 wheel disc brakes
- ABS brakes
- Brake assist
- Dual front impact airbags
- Dual front side impact airbags
- Overhead airbag
- Knee airbag
- Occupant sensing airbag
- Panic alarm
- Tracker system : Safety Connect (1-year trial)
- Ignition disable
- Electronic stability
- Traction control
- Front pedestrian detection : prevention
- Brakes regenerative
- Seats and Trim
- Max seating capacity : 5
- Front seats : bucket
- Power driver seat
- Power 2-way driver lumbar support
- Front center armrest
- Heated front seats
- Rear seats : split-bench
- Split folding rear seat
- Rear seats Folding position : fold forward seatback
- Rear seat center armrest
- Leather shift knob
- Leather steering wheel
- Seat Upholstery : cloth
- Off-Road Capability
- Approach angle : 19 deg
- Departure angle : 21 deg
- Ground clearance (min) : 203mm (8.0")
- Convenience Features
- Air conditioning
- Automatic temperature control
- Front dual zone A/C
- Speed control
- Adaptive Cruise Control : Full-Speed Range Dynamic Radar Cruise Control (DRCC)
- Power windows
- 1-touch down
- 1-touch up
- Remote keyless entry
- Proximity key : doors and push button start
- Illuminated entry
- Tilt steering wheel
- Telescoping steering wheel
- Driver vanity mirror
- Passenger vanity mirror
- Emergency communication system : Safety Connect (10-year trial)
- Front beverage holders
- Rear beverage holders
- Overhead console
- Driver door bin
- Passenger door bin
- Trunk/hatch auto-latch
- Preconditioning
- Traction battery level
- Power/regen
- Acoustic pedestrian protection
Request More Info
* Indicates a required field
Learn More About Buying a 2024 Toyota RAV4 Prime in Madison
Visit East Madison Toyota for a great deal on a new 2024 Toyota RAV4 Prime. Our sales team is ready to show you all of the features that you will find in the Toyota RAV4 Prime and take you for a test drive in the Madison Area. At our Toyota dealership you will find competitive prices, a stocked inventory of 2024 Toyota RAV4 Prime cars and a helpful sales team. Stop by our car dealership today and take a 2024 Toyota for a spin.
Sorry, no Toyota RAV4 Primes are currently in stock.
We may have vehicles that have not yet posted to the website, so we request you call us at (608) 402-4063 for further assistance!
Interested in a different Toyota? Click a link below and find the Toyota that fits your lifestyle.
MSRP is the Manufacturer's Suggested Retail Price. Total SRP (aka TSRP) is the Total Suggested Retail Price and DPH references the Delivery Process and Handling fee (if applicable).
It is the customerās sole responsibility to verify the existence and condition of any equipment listed. Neither the dealership nor the website provider is responsible for misprints on prices or equipment. It is the customerās sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Fuel economy calculations based on original manufacturer data for trim engine configuration. Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. All advertised prices exclude government fees and taxes, any finance charges, any dealer document processing charge ($399 DEALER SERVICES FEE), any electronic filing charge, and any emission testing charge. All advertised prices expire at midnight on the day of posting. MSRP may not represent actual sales price. Manufacturer rebate applies and everyone qualifies.