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Learn More About Buying a $vehicle.year $vehicle.make $vehicle.model in Madison

Visit East Madison Toyota for a great deal on a new $vehicle.year $vehicle.make $vehicle.model. Our sales team is ready to show you all of the features that you will find in the $vehicle.make $vehicle.model and take you for a test drive in the Madison Area. At our $vehicle.make dealership you will find competitive prices, a stocked inventory of $vehicle.year $vehicle.make $vehicle.model cars and a helpful sales team. Stop by our car dealership today and take a $vehicle.year $vehicle.make for a spin.

Toyota (1)

Venza SUV (2)

2024

Manufacturer Offer

College Rebate: $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles!

  1. $500 Rebate
  • Applies to multiple models.

College Rebate: $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles!

Disclaimer(s)
  • Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota. College: $500 College Rebate is available on all new and unlicensed 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 bz, 2026 camry, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 prius, 2026 priuspluginhybrid, 2026 sequoia, 2026 toyotacrown, 2026 tundra, 2026 tundrahybrid. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 10-01-2025 through 11-03-2025. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Ā©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. (See Trims)
  • See State Disclaimer *
Manufacturer Offer

Military Personnel can get a $500 Rebate on new Toyota models.

  1. $500 Rebate
  • Applies to multiple models.

Military Personnel can get a $500 Rebate on new Toyota models.

Disclaimer(s)
  • Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota. Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 bz, 2026 camry, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 prius, 2026 priuspluginhybrid, 2026 sequoia, 2026 toyotacrown, 2026 tundra, 2026 tundrahybrid through participating Toyota Dealers and Toyota Financial Services, dated from 10-01-2025 through 11-03-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Ā©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. (See Trims)
  • See State Disclaimer *

Interested in a different $vehicle.make? Click a link below and find the $vehicle.make that fits your lifestyle.

 

Check Out the New Toyota Venza at East Madison Toyota

Drivers will find the new Toyota Venza compact SUV available for sale or lease at East Madison Toyota. The largest Venza returns redesigned as a fully-hybrid SUV, with lots of luxury and elegance to enjoy. You will love the interior and comfort of this crossover, as well as its smooth fuel-efficient performance. We invite you to find yours today in our virtual showroom here at East Maison Toyota. Shoppers will find our dealership on Lancaster Dr, less than 20 minutes outside Waunakee, WI.

You can enjoy the Toyota Venza in one of three different, yet equally luxurious, trims:

  • LE
  • XLE
  • Limited

View Available Inventory of Toyota Venza SUVs for Sale at Our Dealership

Cruising on a New Hybrid Performance

The Toyota Venza SUV returns with outstanding fuel economy, thanks to its hybrid performance. Under the hood, you'll find a 2.5-liter Dynamic Force four-cylinder engine. This engine comes paired with an SC synchronous motor, which work in harmony to charge a 252V lithium-ion battery. This performance makes the Venza one of the most fuel efficient crossovers of its class. The Venza travels an EPA-estimated 40 mpg in the city of Sun Prairie and 37 mpg on the highway. All trims come standard with an electronically-controlled AWD, adding in a second electric motor to provide ample torque.

Shop and Save on a New Toyota Venza

A Toyota Venza is an affordable choice, with many more savings available in the long-term. Our latest incentives at East Madison Toyota make it easy for you to finance or lease this hybrid crossover. You will also find yourself saving at the pump when driving in Verona, WI, and on your taxes. No matter if you buy or lease, the new Toyota Venza represents a great investment in your future.

Test Drive the New Venza Today

We invite you to test drive the new Toyota Venza today here at East Madison Toyota. You can even start your deal online through the Penske Preferred Purchase. Lock in our best deals and visit us here at 3501 Lancaster Dr to take your next hybrid SUV for a spin. We are less than 20 minutes outside of Deforest and we hope to see you soon!

MSRP is the Manufacturer's Suggested Retail Price. Total SRP (aka TSRP) is the Total Suggested Retail Price and DPH references the Delivery Process and Handling fee (if applicable).

It is the customer’s sole responsibility to verify the existence and condition of any equipment listed. Neither the dealership nor the website provider is responsible for misprints on prices or equipment. It is the customer’s sole responsibility to verify the accuracy of the prices with the dealer, including the pricing for all added accessories. Fuel economy calculations based on original manufacturer data for trim engine configuration. Advertised service loaners may not be immediately available for demonstration or delivery. See dealer to schedule an appointment. All advertised prices exclude government fees and taxes, any finance charges, any dealer document processing charge ($399 DEALER SERVICES FEE), any electronic filing charge, and any emission testing charge. All advertised prices expire at midnight on the day of posting. MSRP may not represent actual sales price. Manufacturer rebate applies and everyone qualifies.